• Who are we?

    Thank you for visiting Superhero Sports Academy. We are a children's health and wellbeing programme built on experience, qualifications and research. Our core values are family, community and quality early years learning. We believe in learning through play to support a happy, healthy, heart, mind and body

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    Helen Dewhurst

    Founder and Programme Author

    Helen is a mum of six and nannie of two and lives in Preston. Her children have all been involved in different sports at different stages of development up to and including national level and along with the hundreds of children she has worked with, are her inspiration for the programme.


    Unable to find a holistic programme that equipped children with the fundamental skills required for early physical development that included the most important personal, social and emotional elements she designed her own.


    It has proved extremely popular. A qualified primary teacher, independent early years consultant, Level 2 British Gymnastics Coach and No. 1 Best Selling Author, she combined her experience and knowledge in the form of Little Superheroes! The active start health and wellbeing programmes focus on happy, healthy hearts, minds and bodies and meet the needs of today's children.


    By building a strong foundation in the early years the programme educates, empowers and encourages children with skills for life.

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    Rebecca Dewhurst

    Creative Assistant

    Rebecca is Helen's oldest daughter and mummy of two. She showed a creative flair from a very young age and was encouraged to become involved in developing the programme. Her input has allowed a child's perspective to be incorporated into the programme. She continues to develop new creative ideas for the programme along with new materials. She is the lead person in our own unique baby development training programme and supports all the training elements

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    Our Family

    Child Inspiration

    Who better to test a programme for you! Children are honest and our programme has been tried, tested, trialled and modified over an eight year period based on real experiences by real children. We know what works for young children. We are a family programme and family is at the heart of everything we do. We became a registered trademark in April 2018

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    Andy Dewhurst

    Operations Man​ager

    Andy is married to Helen, Dad of six and Grandad of two. Alongside his own property business he supports the programme operations merchandising and quality assurance systems.

  • Shop Now

    Superhero Sports Academy is a registered trademark and our products are uniquely designed to bring out Little Superhero attributes

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    Meet the Little Superheroes


    The little superheroes are role models for children. They lead by example. Children love them and respond to them so well

    Everyone is welcome here! Community means everything to us!





    Aunts and Uncles



    EYFS Practitioners



    We want everyone to feel comfortable, have a fun time and enjoy a high quality experience within every element of our programmes



  • What We Do

    A fun, active learning adventure programme for under 5s

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    We are an early years active start health and wellbeing programme

    How can we help you?

    We can help you with EYFS trainings and CPD around physical development

    We can supply you with our unique LIttle Superhero materials

    We can offer courses for your parents and practitioners

    We can do author visits (locally in person and online globally)

    We run a FREE support group for parents

    We can deliver pop up groups in the community

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    Meet our very own Little Superheroes

    Children love our very own little superhero characters

    Our holistic approach focuses on happy, healthy, hearts, minds and bodies. We do this by promoting an active start and embracing physical development Our programmes and materials are rich in areas of the Early Years Foundation Stage and are extremely versatile supporting children's health and wellbeing.

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    We are EYFS friendly

    We support all seven areas of the EYFS

    - Communication and language development

    - Physical development

    - Personal, social and emotional development

    - Literacy development

    - Mathematics

    - Understanding the world

    - Expressive arts and design





  • Run your own Little Superhero Flying Start Programme in Early Years settings

    Are you a qualified teacher, EYFS practitioner or sports coach? Licences available. Low start up costs

    Come and join the adventure!

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    If you are a good match for our Little Superhero brand and are looking for a business opportunity for your own local UK community do get in touch to arrange a discovery call with Helen! Trainings will take place in September, January and April (depending on when school term dates fall)


    Ready to join us?





    Please join our expression of interest group to find out more. Here you will find 10 LIVE videos by our founder Helen who will talk you through the UK Little Superhero Health and Wellbeing Club opportunities

















  • Parent Support

    Let's connect!

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    Parent Support Group

    We run a free private support group for parents on Facebook. Here we share information, activities and provide a platform for you to connect with us and with each other. Everyone is welcome to join.



  • The Blog

    What's the latest in the world of Little Superheroes?

    January 1, 2022 · world book day,early years,health wellbeing,active,superhero play · 6
    Let's start at the beginning!   A new year, a new community supporting children's health and wellbeing.   Superhero, superhero turn around. Superhero, superhero touch the ground. Superhero, superhero jump up high. Superhero, superhero fly around the sky.   We hear so much these days...
  • Contact Us

    We are always happy to help. No question is too big or too small.

    Preston, Lancashire
    Monday to Friday 9am-5pm
    Leave a message and we will get back to you
  • Terms and Conditions

    Terms and Conditions

    At Superhero Sports Academy we strive to keep all little ones safe and that's our top priority, as well as having fun of course! However in settings and in classes. parents. carers and setting staff remain responsible for their own children and their behaviour. We ask that the children do not run around or move around groups whilst eating due to health and safety. We also ask that no food containing peanuts are ever brought into a group due to allergies.

    If your child does have an accident during a session then please inform the group leader who will assist you and also provide a first aid kit and/or refer you to a first aider if necessary.

    Photographs are permitted in class but permission must be sought from all adults attending the session before they can be taken. Photographs may only be taken for personal use and may not appear on social media. Full length videos are not permitted under any circumstances.



    Privacy policy

    This privacy policy applies between you, the User of this Website and Superhero Sports Academy Programme the owner and provider of this Website. We take the privacy of your information very seriously. This privacy policy applies to our use of any and all Data collected by us or provided by you in relation to your use of the Website. Please read this privacy policy carefully.


    Definitions and interpretation

    1. In this privacy policy, the following definitions are used:


    collectively all information that you submit to Superhero Sports Academy via the Website. This definition incorporates, where applicable, the definitions provided in the Data Protection Act 1998;


    Superhero Sports Academy Programme of Preston, Lancashire, PR2 8EA;


    User or you

    any third party that accesses the Website and is not either (i) employed by Superhero Sports Academy and acting in the course of their employment or (ii) engaged as a consultant or otherwise providing services to Superhero Sports Academy Programme

    and accessing the Website in connection with the provision of such services; and


    the website that you are currently using, www..............., and any sub-domains of this site unless expressly excluded by their own terms and conditions.

    1. In this privacy policy, unless the context requires a different interpretation:
      1. the singular includes the plural and vice versa;
      2. references to sub-clauses, clauses, schedules or appendices are to sub-clauses, clauses, schedules or appendices of this privacy policy;
      3. a reference to a person includes firms, companies, government entities, trusts and partnerships;
      4. "including" is understood to mean "including without limitation";
      5. reference to any statutory provision includes any modification or amendment of it;
      6. the headings and sub-headings do not form part of this privacy policy.

    Scope of this privacy policy

    1. This privacy policy applies only to the actions of Superhero Sports Academy and Users with respect to this Website. It does not extend to any websites that can be accessed from this Website including, but not limited to, any links we may provide to social media websites.

    Data collected

    1. We may collect the following Data, which includes personal Data, from you:
      1. Name
      2. Contact Information such as email addresses and telephone numbers;
      3. in each case, in accordance with this privacy policy.

    Our use of Data

    1. For purposes of the Data Protection Act 1998, Superhero Sports Academy is the "data controller".
    2. We will retain any Data you submit for 12 months.
    3. Unless we are obliged or permitted by law to do so, and subject to any third party disclosures specifically set out in this policy, your Data will not be disclosed to third parties. This includes our affiliates and / or other companies within our group.
    4. All personal Data is stored securely in accordance with the principles of the Data Protection Act 1998. For more details on security see the clause below (Security).
    5. Any or all of the above Data may be required by us from time to time in order to provide you with the best possible service and experience when using our Website. Specifically, Data may be used by us for the following reasons:
      1. internal record keeping;

        in each case, in accordance with this privacy policy.

    Third party websites and services

    1. Superhero Sports Academy may, from time to time, employ the services of other parties for dealing with certain processes necessary for the operation of the Website. The providers of such services do not have access to certain personal Data provided by Users of this Website.

    Links to other websites

    1. This Website may, from time to time, provide links to other websites. We have no control over such websites and are not responsible for the content of these websites. This privacy policy does not extend to your use of such websites. You are advised to read the privacy policy or statement of other websites prior to using them.

    Changes of business ownership and control

    1. Superhero Sports Academy may, from time to time, expand or reduce our business and this may involve the sale and/or the transfer of control of all or part of Superhero Sports Academy. Data provided by Users will, where it is relevant to any part of our business so transferred, be transferred along with that part and the new owner or newly controlling party will, under the terms of this privacy policy, be permitted to use the Data for the purposes for which it was originally supplied to us.
    2. We may also disclose Data to a prospective purchaser of our business or any part of it.
    3. In the above instances, we will take steps with the aim of ensuring your privacy is protected.

    Controlling use of your Data

    1. Wherever you are required to submit Data, you will be given options to restrict our use of that Data. This may include the following:
    2. use of Data for direct marketing purposes; and
    3. sharing Data with third parties.

    Functionality of the Website

    1. To use all features and functions available on the Website, you may be required to submit certain Data.

    Accessing your own Data

    1. You have the right to ask for a copy of any of your personal Data held by Superhero Sports Academy (where such Data is held) on payment of a small fee, which will not exceed £5.


    1. Data security is of great importance to Superhero Sports Academy and to protect your Data we have put in place suitable physical, electronic and managerial procedures to safeguard and secure Data collected via this Website.
    2. If password access is required for certain parts of the Website, you are responsible for keeping this password confidential.
    3. We endeavour to do our best to protect your personal Data. However, transmission of information over the internet is not entirely secure and is done at your own risk. We cannot ensure the security of your Data transmitted to the Website.


    1. You may not transfer any of your rights under this privacy policy to any other person. We may transfer our rights under this privacy policy where we reasonably believe your rights will not be affected.
    2. If any court or competent authority finds that any provision of this privacy policy (or part of any provision) is invalid, illegal or unenforceable, that provision or part-provision will, to the extent required, be deemed to be deleted, and the validity and enforceability of the other provisions of this privacy policy will not be affected.
    3. Unless otherwise agreed, no delay, act or omission by a party in exercising any right or remedy will be deemed a waiver of that, or any other, right or remedy.
    4. This Agreement will be governed by and interpreted according to the law of England and Wales. All disputes arising under the Agreement will be subject to the exclusive jurisdiction of the English and Welsh courts.

    Changes to this privacy policy

    1. Superhero Sports Academy reserves the right to change this privacy policy as we may deem necessary from time to time or as may be required by law. Any changes will be immediately posted on the Website and you are deemed to have accepted the terms of the privacy policy on your first use of the Website following the alterations.

      You may contact Superhero Sports Academy by email at helensprojectplay@gmail.com

      January 2021
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